Your privacy matters. This policy explains exactly what personal data 55ase collects, why we collect it, how we process and protect it, and what rights you hold over your own information. Please read it carefully alongside our Terms & Conditions.
This Privacy Policy ("Policy") describes how 55ase ("we", "us", "our", "the Operator", "the Platform") collects, uses, stores, shares and protects the personal data of individuals ("you", "User", "Player") who access or use the 55ase website, mobile interface, sports betting markets, casino games, promotional services and all associated features (collectively, the "Platform" or "Services").
55ase is committed to protecting your privacy and handling your personal data responsibly, transparently and in accordance with applicable data protection legislation. We process personal data only for lawful, clearly specified purposes and retain it no longer than is necessary for those purposes.
By registering an account, using any part of the Platform, or interacting with our customer support team, you acknowledge that you have read and understood this Policy. This Policy applies to all Users globally, with specific considerations outlined for Pakistani users where relevant. This Policy should be read in conjunction with our Terms & Conditions and Responsible Gambling policy, both of which form part of the complete contractual framework governing your use of 55ase.
For the purposes of this Privacy Policy, the following terms carry the meanings set out below wherever they appear.
Any information relating to an identified or identifiable natural person — including, but not limited to, name, email address, date of birth, CNIC number, residential address, IP address, device identifiers, financial transaction records and behavioural data collected through Platform use.
Any operation or set of operations performed on personal data — including collection, recording, storage, adaptation, retrieval, use, disclosure, restriction, erasure or destruction — whether or not by automated means.
The entity that determines the purposes and means of processing personal data. For users of the 55ase Platform, the Data Controller is the Operator holding the applicable gaming licence under which 55ase operates.
A third party that processes personal data on behalf of the Data Controller in accordance with documented instructions — for example, payment processing providers, KYC verification services and cloud infrastructure providers.
A freely given, specific, informed and unambiguous indication of the User's agreement to the processing of their personal data, whether expressed through a statement or a clear affirmative action.
Know Your Customer — the mandatory identity, age and address verification process conducted before withdrawals are processed or at any other point deemed necessary for regulatory compliance, including submission of a CNIC or passport for Pakistani users.
Small text files placed on your device by the Platform when you visit the website. Cookies and similar tracking technologies (pixel tags, local storage, session tokens) are used to recognise your device, maintain session state and support analytics functions.
A sub-category of personal data carrying heightened protection requirements — including national identity numbers (CNIC), biometric data, financial account details, source-of-funds documentation and responsible-gambling health disclosures.
55ase collects personal data across several categories depending on how you interact with the Platform. The table below outlines the principal data categories, examples of specific data points within each category, and the primary reason we hold that data.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC or passport number, selfie / liveness image | Account registration, KYC verification, age gating, fraud prevention |
| Contact Data | Email address, mobile phone number, residential address (city, province, postal code) | Account communications, transaction notifications, regulatory correspondence |
| Financial Data | Bank account details (HBL, UBL, Meezan Bank, Bank Alfalah references), digital wallet references (Easypaisa, JazzCash, Raast), deposit / withdrawal history, PKR transaction amounts | Payment processing, AML monitoring, withdrawal verification, source-of-funds checks |
| Technical Data | IP address, browser type and version, operating system, device ID, screen resolution, time zone, connection type | Geo-restriction enforcement, fraud detection, platform optimisation, security logging |
| Usage & Behavioural Data | Pages visited, games played, bet amounts, session duration, feature interactions, bonus redemptions, click paths | Personalisation, responsible gambling monitoring, product improvement, analytics |
| Communications Data | Support chat transcripts, email correspondence, feedback forms, dispute submissions | Customer support resolution, complaint handling, quality assurance |
| Responsible Gambling Data | Self-exclusion requests, deposit/loss/time limit settings, reality-check preferences, problem-gambling disclosures | Duty of care obligations, regulatory compliance, player safety monitoring |
| Marketing Preferences | Opt-in/opt-out status for email, SMS, push notifications; preferred sports and game categories | Permission-based marketing communications, personalised offers |
55ase collects personal data through a combination of direct submission by Users, automated technical collection during Platform use, and verified third-party data sources. The following describes each collection channel.
55ase processes personal data only for clearly defined, lawful purposes. We do not sell personal data to third parties for their independent commercial use. The following outlines each processing purpose and the data categories involved.
Each processing activity carried out by 55ase rests on one or more of the following lawful bases. Where multiple bases apply, the most relevant is noted below.
| Processing Activity | Legal Basis |
|---|---|
| Account registration and service delivery | Performance of contract — necessary to provide the Services you have requested |
| KYC identity and age verification | Legal obligation — required under AML regulations and gaming licence conditions |
| Payment processing and transaction records | Performance of contract and legal obligation (financial record-keeping) |
| Fraud prevention and security monitoring | Legitimate interests of the Operator and protection of other Users |
| Responsible gambling monitoring and limits | Legal obligation (gaming licence) and legitimate interests (duty of care) |
| Marketing communications | Consent — only sent to Users who have explicitly opted in |
| Analytics and platform improvement | Legitimate interests — improving Platform quality for all Users |
| Regulatory reporting and record retention | Legal obligation — compliance with applicable law and regulatory authority requirements |
55ase does not sell, rent or trade your personal data to any third party for that party's independent commercial benefit. We share data only in the specific, limited circumstances described below. All third-party service providers we engage are bound by data processing agreements and are prohibited from using your data for any purpose beyond the service they provide to us.
The 55ase Platform uses cookies and similar tracking technologies to operate core Platform functionality, maintain session state, support security systems and collect usage analytics. The following describes the types of cookies used and how you can manage your preferences.
| Cookie Type | Purpose | Required |
|---|---|---|
| Strictly Necessary | Session authentication, login state, security tokens, CSRF protection, geo-restriction enforcement | Yes — cannot be disabled without breaking core Platform functionality |
| Functional | Language preference, odds format selection, notification settings, responsible gambling limit display | Recommended — disabling may reduce Platform usability |
| Analytics | Page view counts, session duration, feature usage frequency, error tracking, A/B test participation | Optional — can be disabled via cookie preference centre |
| Fraud & Security | Device fingerprinting for fraud scoring, bot detection, suspicious behaviour flagging | Yes — core security function; disabling is not supported |
You can manage cookie preferences at any time through your browser settings. Most modern browsers allow you to block, delete or restrict cookies on a per-site basis. Be aware that blocking strictly necessary or security cookies will significantly impair your ability to use the Platform. Clearing session cookies will log you out of your account immediately.
55ase does not use third-party advertising cookies or place tracking pixels on behalf of external advertisers. Analytics data collected via cookies is processed in aggregated or pseudonymised form and is not used to build individual commercial profiles for sale to third parties.
55ase retains personal data for no longer than is necessary for the purpose for which it was collected, subject to any longer retention period required by applicable law or regulatory obligation. The following retention principles apply.
When data reaches the end of its retention period, it is securely deleted, anonymised or archived in a manner that prevents re-identification, in accordance with our internal data lifecycle management procedures.
55ase implements a layered security architecture designed to protect personal data against unauthorised access, accidental loss, destruction or disclosure. While no system can guarantee absolute security, the following measures are in place across the Platform.
Subject to applicable data protection law and the specific conditions noted below, you hold the following rights in respect of your personal data held by 55ase. To exercise any of these rights, contact our data team at [email protected] with a clear description of your request and the personal data concerned. We will respond within a reasonable period in accordance with applicable requirements.
You have the right to request a copy of the personal data we hold about you, together with information about how it is processed. We will provide this in a structured, readable format.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request correction. Identity data changes may require re-verification via KYC submission.
You may request deletion of your personal data where it is no longer necessary for the purpose collected, consent is withdrawn or processing is unlawful — subject to legal retention obligations, which take precedence.
You may request that we restrict processing of your data in specific circumstances — for example, while the accuracy of data is being contested or an objection to legitimate-interest processing is being assessed.
Where processing is based on consent or contract and carried out by automated means, you may request your personal data in a portable, machine-readable format for transfer to another service.
You have the right to object to processing based on legitimate interests or for direct marketing purposes. Objections to marketing are actioned immediately; other objections are assessed on their merits.
Where significant decisions affecting your account are made solely by automated systems — such as fraud scoring or geo-restriction enforcement — you have the right to request human review of that decision.
Where processing is based on consent — primarily marketing communications — you may withdraw consent at any time via account settings or by contacting support. Withdrawal does not affect the lawfulness of prior processing.
The 55ase Platform is strictly for adults aged 18 years and above, or the higher minimum age required by the operator's licensing jurisdiction or applicable local law. The Platform is not directed at, and does not knowingly collect personal data from, any person under the minimum eligible age.
Age verification is a mandatory step in the KYC process. We use automated and manual controls to prevent underage access. If we discover or are notified that personal data has been collected from a person below the minimum eligible age, we will immediately close the relevant account, refund any balance to the verified adult account holder where applicable, delete the underage person's data without retention, and review how the registration occurred to prevent recurrence.
If you believe a minor may have accessed or registered on the Platform, please contact [email protected] immediately with relevant details. Parental control software is strongly recommended for households where minors may have access to devices used to browse the internet.
55ase operates as an international platform. As a result, your personal data may be transferred to, stored in and processed in countries or jurisd ictions outside your country of residence, including countries that may not have data protection laws equivalent to those in your home jurisdiction. Where such transfers occur, 55ase implements appropriate safeguards to ensure your personal data receives a consistent level of protection regardless of where it is processed.
Transfer mechanisms employed by 55ase include contractual clauses incorporated into agreements with all third-party processors that impose data protection obligations equivalent to those described in this Policy, and selection of service providers that maintain internationally recognised security certifications. Where a third-party processor is located in a jurisdiction without an adequacy determination, we conduct due diligence to confirm the provider's security posture before engagement.
For Pakistani users specifically: personal data submitted through the Platform — including KYC documents, financial references and account information — may be processed on servers located outside Pakistan. By registering an account, you acknowledge and consent to this cross-border transfer of data under the safeguards described in this Policy.
55ase reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, Platform functionality or internal data management practices. The revised Policy will be published on this page with an updated "Last Updated" date at the top.
Where an amendment materially affects your rights or how we process your personal data, we will notify registered Users by email or via an in-Platform notification at least fourteen (14) days before the change takes effect. Your continued use of the Platform after the effective date of a revised Policy constitutes your acceptance of the updated terms. If you do not accept a material amendment, you should close your account and cease using the Platform before the revised Policy takes effect.
We recommend bookmarking this page and reviewing it periodically. The version history is maintained internally and can be requested by contacting our data team.
If you have any questions, concerns or requests relating to this Privacy Policy, the processing of your personal data, or the exercise of any of your rights under Section 11, please contact the 55ase data team using the details below. All privacy-related correspondence is treated as confidential and reviewed by a qualified member of our compliance team.
Email (plain text — not a link):
[email protected]
Email (plain text — not a link):
[email protected]
We aim to acknowledge all privacy-related requests within three (3) business days and to provide a substantive response within thirty (30) calendar days. For complex requests, we may extend the response period by up to an additional sixty (60) days and will notify you accordingly. Support is available in English and Urdu.
Our privacy framework is built on concrete technical and operational safeguards — not just policy language. Here is what that means for your data in practice.
Every byte of data exchanged between your device and 55ase travels over a TLS-encrypted connection. Sensitive stored data — including identity documents, financial references and passwords — is encrypted at rest using industry-standard algorithms. Your information is never exposed in plaintext at any layer of our infrastructure.
Mandatory identity and age verification ensures that only adults aged 18 or above — or the higher minimum required by the licensing jurisdiction — can access withdrawal functions. KYC data is handled by licensed verification providers under strict data processing agreements and is never shared with third parties for commercial purposes.
55ase collects only the personal data genuinely required to provide the Services, meet regulatory obligations and keep the Platform secure. We do not collect data speculatively or build advertising profiles. Data categories not required for an identified purpose are not requested during registration or ongoing account use.
Promotional emails, SMS alerts and push notifications are sent exclusively to Users who have provided clear opt-in consent. Every marketing communication includes an accessible, one-click opt-out mechanism. Consent preferences are stored and can be updated at any time via your account settings or by contacting support.
Personal data is not held indefinitely. Clearly defined retention schedules govern every data category, from active account records to support transcripts and marketing consent logs. When retention periods expire, data is securely deleted or irreversibly anonymised — we do not archive data beyond what regulations require.
The eight user rights described in Section 11 of this Policy are not theoretical. 55ase has documented internal procedures for handling access requests, erasure demands, rectification requests and objections. Every request receives a substantive written response within the applicable timeframe. Contact [email protected] to exercise any right.
Now that you understand how 55ase handles your personal data, explore Pakistan's premier cricket betting and casino platform — PSL odds, ICC tournament markets, live casino, slots and more. PKR accounts, familiar payment references and full responsible gambling tools included.
Adults 18+ only — or the higher minimum required by the operator/license jurisdiction. Local laws may restrict gambling. Play responsibly.